Complete Guide to Become a Social Media Virtual Assistant
Did you know you could turn your passion for social media into a profitable business? Try becoming a social media virtual assistant!
Whether you’re looking to help small business owners boost their online presence or simply want to work from home, becoming a social media virtual assistant could be your dream career!
In this comprehensive guide, we’ll walk you through everything you need to know to become a social media Virtual Assistant, from the services you can offer to how to find clients and set your pricing.
What is a Social Media Virtual Assistant?
A social media virtual assistant is someone who helps small business owners with managing, growing, and maintaining their social media presence.
As a social media VA, your job will revolve around consistency, ensuring your clients are posting regularly and engaging with their audience across platforms like Instagram, Pinterest, and Facebook.
This may sound broad, but don’t worry, you’ll soon see the variety of services you can offer that align with your interests and skills.
Wondering what exactly you can do as a social media VA? Let’s dive into the top 10 services you can provide to your clients.
The Top Services You Can Offer as a Social Media Virtual Assistant
- Content Creation
Help businesses create visually appealing posts, reels, and carousels using tools like Canva. You can also repurpose old content, like podcast episodes or blog posts, into bite-sized social media content. - Social Media Scheduling
Schedule posts for an entire month in just a couple of hours. Tools like Meta (Facebook & Instagram’s native scheduler) make it easy to batch content, saving both you and your client valuable time. - Engagement & Community Management
This includes responding to comments, moderating Facebook groups, or interacting with followers on platforms like LinkedIn. Small business owners often don’t have the time to do this themselves, but it’s essential for building an engaged audience. - Research & Strategy
From finding the latest trends to researching hashtags and keywords, research plays a pivotal role in crafting a solid social media strategy that drives engagement and growth. - Instagram and Facebook Story Management
Manage your client’s stories by creating polls, posts, and live video prompts to help them connect with their audience on a deeper level. - Pinterest Management
Pinterest is a powerful platform, especially for bloggers and product-based businesses. You can offer services like creating pins, scheduling them, and tracking traffic growth to increase visibility. - Video Editing
Video content is crucial on social media. Offering video editing services for Instagram Reels, YouTube videos, or Facebook posts can add incredible value to your offerings. - Analytics & Performance Tracking
Track your client’s social media metrics: follower growth, engagement rates, and post performance. Providing monthly reports helps clients see the value of your work and refine their strategies. - Influencer & Brand Outreach
Help clients connect with influencers or other businesses for joint ventures, giveaways, and collaborations that can amplify their brand. - Content Planning
Create and manage content calendars to ensure that all posts are strategically scheduled and deadlines are met. Content planning tools like Trello or Asana make it easy to stay organized and efficient.
How Much Can You Make as a Social Media Virtual Assistant?
The earning potential as a social media VA can vary, but let’s break it down.
Starting out, you might charge around $30 per hour. As you build experience and specialize in certain services (like Pinterest management or video editing), you can raise your rates to $50-$60 per hour.
Once you’re confident in your skillset, consider transitioning to package-based pricing for more profitability.
For example, a $600/month package for Pinterest management could bring in consistent income while also freeing up your time to serve more clients.
Where to Find Clients as a Social Media Virtual Assistant
Finding clients as a social media VA is all about networking!
Start by reaching out to your personal network, friends, and family might know small business owners who need your help.
Joining Facebook groups dedicated to entrepreneurs, attending networking events, or utilizing job platforms like Upwork and LinkedIn can also lead to new opportunities.
TOP TIP: Don’t forget the power of referrals! Always deliver excellent work, and your clients will happily spread the word.
How to Learn Social Media VA Skills
No experience? No problem! You can easily learn social media VA skills through online courses, YouTube tutorials, and hands-on practice.
For extra support, check out the Savvy Vault Growth Membership, which includes over 60 industry training resources and weekly group coaching calls to help you hone your skills and grow your business.
Start Your Social Media VA Journey Today!
Becoming a social media virtual assistant is a fantastic way to build a flexible, rewarding career while helping small businesses succeed online.
With the right skills, services, and mindset, you’ll be on your way to working from home and living life on your own terms.
If you’re ready to take the first step, why not take our free VA personality quiz to find out which services align best with your strengths?
Ready for more details? Don’t miss the full video for even deeper insights into becoming a social media VA. Check it out and get started today!
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Meet Abbey
Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. She's since gone on to grow a multi-six figure business and retire her husband ALL from her at-home business. It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well.
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*This post may contain affiliate links. This means I may earn a small commission (at no cost to you) if you sign up for a program or make a purchase using my link!
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